So according to my box of Frosted Mini-Wheats it

has been clinically shown to improve kids' attentiveness by nearly 20%!

wowzers! that's probably better than 40mg of methylphenidate for those little munchkins!

The footnote is where it all comes together though.

Based upon independent clinical research, kids who ate Kellogg's Frosted Mini-Wheats cereal for breakfast had up to 18% better attentiveness three hours after breakfast than kids who ate no breakfast. For more information, visit www.frostedminiwheats.com [!!!!]

I have to say I'm floored. They even tell you it's all a bunch of garbage, if you're willing to read between the lines EVER SO SLIGHTLY AS IN NOT AT ALL.

Wow, being hungry and starving makes it hard to concentrate. I'm glad I have my mini-wheats!

The little Asian kid with his hand raised is too much for me. Can you handle it?